More Than a Few Words: Sales Conversation with Matt Nettleton

Posted by on Jul 8, 2011 in Networking, Video/Audio | 0 comments

Have you sold as much this year as you were hoping to?  There is still half a year left to meet your sales goals.  If you aren’t sure how to get your small business sales activities started, tune into our sales conversation with Matt Nettleton for tips on how to get your sales process moving. About Matt: A part of the team at Trustpoint, he is my sales trainer, and is responsible for some pretty big shifts at Roundpeg.  We are currently running 60% ahead of last year in revenue, and profits are up even more than that.  I have come to trust what Matt has to say about sales.  Just...

read more

Do You Want Fries with That?

Posted by on Jun 6, 2011 in Marketing | 0 comments

One of the first articles I submitted to Ezine Articles was entitled Super Size Your Sales. Originally written for an HVAC industry publication, it has been modified slightly, but almost six years later it is still one of my most well read articles. Inspired by a statistic I found in the book  ”Meaningful Marketing” by Jeffrey Stamp and Doug Hall I explored the idea of  how building purchase volume instead of frequency. The original statistic:  When trying to build annual loyalty (obviously this refers to an industry with multiple purchases annually) focusing on purchase...

read more

#32 Squirrels and Whales

Posted by on Aug 28, 2010 in Video/Audio | 0 comments

Not all customers are equal. One of the keys to a successful business is identifying which are the best fit for your business. In this week’s podcast I talk about squirrels ( companies which are too small) and whales (companies which are too big) Thanks to Matt Nettleton of Trustpointe, for his inspiration for this image! Powered by...

read more