Small Business Social Media Strategy for 2012
2011 was the year of social media and small business. Yes, Facebook has been around for eight years and Twitter for six, but in 2011 small business owners began really paying attention to these tools. Suddenly our phones were ringing with requests for seminars and support services from companies who had previously turned a deaf ear. Even the HVAC firms, usually the last to embrace new technology, were paying and getting involved. What we typically saw was business owners rushing head first into social media, setting up profiles everywhere and quickly being overwhelmed by the time...
read moreSaying No to Say Yes
You’re busily at work on a huge project. You have an end of day deadline, but you know you can make it: everything’s going perfectly. Then the phone rings, or you make that fatal mistake of checking your email, and your world comes crashing down. Another client or another boss needs their project done now. So now it’s crunch time. Someone has to win, and someone has to lose. This is something that’s incredibly hard for me to deal with. I’m not one of those people who loves the wooshing sound deadlines make as they fly by. I want things to be there on time,...
read moreSix Simple Reasons Small Businesses Fail
Melinda Brennan writing a post for CopyBlogger outlined 6 mistakes you can make which will kill your online business. As I read her six very well written mistakes (this was CopyBlogger after all) I realized they all could be applied to an off line business as well. She said: A sucky attitude – Are you offering your customers new products, new services, new reasons to come back? Marketing to a demographic, not a niche - It’s only a niche when they share a problem – What problem do you solve? Looking like a cheapskate – With online printing, and print on demand...
read moreGreat Web Copy Begins with a Word
Everyone wants the key to success. The one right way to do something. Unfortunately when it comes to web design, like many other marketing strategies, there is no one right answer. Especially when you are working to please multiple audiences. One of the great challenges of web design is creating a site which serves the needs of the search engines and the real people who visit your site, and hopefully buy something along the way. How do you find a balance between the needs of these two very different audiences? Your task is to develop content which is interesting and eye catching to...
read moreMarketing Organization Chart – Revisited
In December, I shared a marketing organization chart I found on Duct Tape Marketing. This simple post has consistently been one of my most viewed. While it doesn’t generate a lot of conversation, it does create a lot traffic. So I thought it would be valuable to see if I could find other content on this same topic. I found this graphic from Small Business Trends posted by Peg Corwin of the SBDC in Chicago. The image depicts the various tactics and tools available to drive traffic to your website, which is the center of your small business strategy and marketing plan...
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