Blog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their site with the power of this engine. A theme is...
read moreIt’s In the Numbers: 4 Strategies for Blog Success
Do you have an idea for a great blog post? Today I am going to suggest you think about the numbers to help make it successful. 1. Word Count – Finding a balance is tough. Posts that are too long (1,000 words or more) lose all but the most committed readers before the end. Posts that are too short (less than 250 words) don’t offer enough content or key word density to attract the attention of the search engines. So what’s the magic number? I typically shoot for between 300 – 500 words. I don’t let word count drive my post, but a quick look at the number...
read moreIf You Build it They Will Come
In Field of Dreams, Kevin Costner built a baseball field to watch the ghosts of old baseball players. Why? Because a voice told him, ”if you build it they will come.” I loved the movie, but it was just a movie. The simple advice doesn’t always work in real life. As we wrap up web design projects we tell our clients, “we built it, but now you have to drive traffic to it.” That is where blogging comes in. The steady stream of regular content gives a website owner something to share on social platforms and something new for Google to index and present in...
read moreI’d Rather Be Fat…
It doesn’t matter what you say about me as long as you spell my name right. That was the long held belief of many advertising and PR pros. It assumed people don’t remember the details, just your name. I saw this in practice 11 years ago when I was at Conseco. As we slid into bankruptcy, there were countless news articles describing the mismanagement of the company in great detail. While our agents noticed, consumers seemed to be oblivious. They just heard the name over and over again and remembered us. The Shane Company has the most annoying but recognizable commercials....
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