The Best Worst Week…
This might possibly have been the worst week in the history of Roundpeg … or the best. Allison is on vacation, and I am trying to figure out how she keeps all the balls I throw at her up in the air. I am working longer hours and developing a new appreciation for all she does. Her note taking leaves a little to be desired, but we are figuring it out. On the other hand … I rediscovered what I liked about copy writing, and am enjoying getting a chance to put that part of my skill set to the test. It is nice to know I can still do the work. Taylor has left the building and...
read moreAug. 11 Small Business, Big Reach
We all know that huge companies like McDonald’s, Chrysler, and Delta are using social media for PR, advertising, and customer service. But what about the little guys? How are your neighborhood butcher, baker, and candlestick maker using social media to promote their own business? Indianapolis Social Media and Small Business That is going to be the topic of my presentation at this year’s BlogIndiana Conference. I will be combining data gathered from a survey of small business owners on how they use social media with case studies featuring success and lessons learned with some...
read moreHumanizing Business
Social media is easy when you are trying to promote a restaurant, entertainment venue, kids game or sports team. Where should we go to dinner or who is going to win the play offs; these are topics people naturally talk about. Social media was made for these products. But what other types of businesses? What if you are a personal injury attorney, dentist, heating and air conditioning company? How do these small businesses use social media. What do you talk about? The same things you would talk about if you were in a room with a group of people. Sure you would talk about...
read moreIt’s Not Just a Sign
Your sign is like a business card. It tells everyone a lot about your business without saying a word. That’s why we were so excited to update Companion Animal Medical Center’s sign to give it some much-needed flair. The original sign at Companion Animal Medical Center (CAMC) was done in neutral colors which blended in with the building and the natural environment. It blended in so well that drivers overlooked it as they cruised past. So when CAMC decided to extend its hours to become a 24-hour emergency hospital, it was a great opportunity to add some pop to the design...
read moreSmall Business Brochure Tips
At some point, most small business owners consider creating a brochure. Unfortunately, the final product often doesn’t accomplish what they were hoping for because they didn’t plan the process out on the front end. Don’t let brochure design become an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started! Small Business Brochure Planning Tips How will the brochure be used? – Is it sent as a follow-up to phone inquiries, left behind after a sales call or...
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