Networking Hell
Hell is other people. All right, maybe old Jean-Paul Sartre was ever-so-slightly melodramatic, but there are days where I believe that maxim with all my heart. Group settings leave me feeling like the awkward kid as a middle school dance. You know the one, hugging the walls and taking an inordinate amount of interest in the punch bowl. Where do you start to break into those tightly knit clusters? How do you butt into those laughing groups of people who have obviously known each other for years? There are ways, and sometimes I force myself to do it. After all, that’s how most people...
read moreMTFW What Makes the Indy Social Media Community Tick
Join us for another episode of More than a Few Words as we talk to Duncan Alney, owner of Indianapolis social media company Firebelly. In addition to running a successful social media firm, Duncan has been a force connecting the Indianapolis social media community. From informal breakfast meetings, to the popular social media club after hours events he has pulled us away from our computers for a series of lively face to face networking events which have helped us get to know each other a little better. Do you have any comments or questions? Call in during the show at (805) 285 -9865 or...
read moreMarketing Basics: Position Statement
Many of the posts on our blog these days focus on web design and social media. But none of these tools will be very effective without a comprehensive strategy to pull them together. And at the core of your strategy should be a simple statement which defines your market position. This is the unique niche your business will serve and the key benefits you provide for that niche. What do you want to be known for? Ask yourself the following questions: Who is your target customer and what is their problem? What solutions do you offer them? Which features and benefits of my product/service are...
read moreLinkedIn for Business Development
We are working with Crown Services, a regional recruiting firm. Our goal is to help them create a self sustaining social media program. To do this, we created a new cover photo for their Facebook page, wrote a series of blog posts and then began training them on how to use LinkedIn, Facebook and company blogs to build awareness for their brand. Slowly their corporate team has been taking over more and more of the day to day, but we know it needs to be a company wide initiative. To help make that happen we are conducting a series of how-to webinars. The first was on LinkedIn Basics for...
read moreCan’t Touch This Website
Roundpeg is proud to present a brand new website for Martin Insurance Group. This was a special one for me. For the first time, I modified almost everything about the WordPress theme. Like gutting and renovating a home, I left the fundamental structure alone, but took out all the old design elements and reworked them to create a wholly original look. The website redesign project began with basic direction from the client. They wanted to look good on tablets and mobile devices and they wanted the website to reflect the company’s earnest, personal approach to customer service. We looked...
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