Great Web Design is Simple
As a member of an Indianapolis web design team, I am constantly looking for new tools, resources and ideas. I want the web sites we design for our small business clients to look cool, but most importantly I want them to perform well on the major search engines. Sometimes, as I chase the coolest new plug in, tool or widget, I forget the basics. It is at those moments it is good to read a post like the one I found on Web Design Depot recently. In it the author argues: If you want to have a site which performs well in search engines then you need to stop worrying about search engines and...
read moreBeing in Small Business Takes Balls
To be in small business, you have to have big brass ones. Small businesses aren’t for sissies. If you aren’t willing to take fortune by the horns, be bold, be brave, and take giant risks, go back to corporate. You’ll never make it. It takes balls just to open your own business. I should know–I don’t yet have enough balls to do that. But even to work in a small business is hard: you’re a jack of all trades, whether it’s writing blog posts, designing websites, or cleaning up cat puke. It’s uncertain, never knowing when it’ll be a banner...
read moreCompare Social Media to Other Marketing
There is a mounting body of evidence that social media has a positive impact on the sales process of businesses of any size. With limited budgets, small businesses have the most to gain by embracing social media. In a recent post on the Social Media Examiner, Nichole Kelly shared eight methods of evaluating the impact of your social media activities. One of the most interesting, was the idea of a control group. She suggests that you compare two groups of prospects; one that has, and one that hasn’t interacted with you through social media. In her example, prospects exposed to...
read moreThat's A Wrap – Week Ending March 4
March is roaring in like a lion. It isn’t just the weather, sales activity is roaring as well. It seems the ecomomy is finally coming out of a very long cold winter and we are hearing from lots of business owners who are ready for a new season of their business. While we are chatting with new customers, and friends who are experiencing the same type of upswing in their business, we still have time to write blog posts. If you have been too busy to stop by this week, here is what you missed Saturday- Is a Picture Worth 1,000 Words? – Strong visuals make a statement, but...
read moreEven Dead Fish Float
Today’s guest post is by my sales coach Matt Nettleton from Sandler Training, Trustpointe. This first appeared in his newsletter and I just loved the message. I was delighted when he agreed to allow me to publish it here because it is time for small business owners to take control of their business. I was raised by both an optimist and a pessimist. My mom was probably the happiest, funniest, friendliest person you could ever meet. She made sure that I had an abundant mindset, wished nothing but good for everybody and did my best to help people out. When I asked her why she...
read more317.569.1396
