Font Swap
For most people, their first interaction with a brand is the logo. Without realizing it, the consumer passes judgement on the brand based solely on their initial reaction to the logo. The logo’s purpose is not only to hold the brand together aesthetically, but also to convey a certain message about the product or service. As a designer, it is my job to make sure the design sends the right message at first glance. At the core of a logo design is the choice of font. Is this font easy to read? Is it the right style? What is it saying about the company? These questions and many more...
read moreMTFW Talking about Entrepreneurship
Hamilton County is a great place to start a business with a strong economy and great support from local government. It is also home to the Entrepreneur Advancement Center, a relatively new 501C3 focused on fostering economic development and an entrepreneurial mindset in Hamilton County. With programs ranging from a high school business plan competition, rural small business loans, monthly networking and a community-wide celebration in the fall, the EAC is making things happen in Hamilton County. Join us this week as we talk to the association’s executive director, Cathy Langlois...
read moreThe Secret to Outsourcing Your Marketing
At Roundpeg, we work with companies who want to outsource some portion of their marketing. Maybe they have a marketing person but that person doesn’t have graphic design skills, or maybe they don’t have a marketing department at all and need someone to take over all their marketing efforts. Whatever their reason for needing outsourced marketing and regardless of their industry or size or culture, there is one factor that contributes more than any other to a successful outsourced marketing effort: How much they care. Yes, of course, it’s critical to start with a good...
read moreHoleman Landscape- Turning a New Leaf
For those of you who have been keeping up with the Roundpeg blog for a while, you may remember when Sharayah wrote about designing her first WordPress theme for the Holeman Landscape website. She took on the task of creating a more functional site by steering them away from Flash. She also helped them simplify and modernize their overall appearance by adding some sleek new features and images. They liked the new site as much as we did, which led them to call us when it was time to update some of their other marketing materials. With the home show season starting and farmer’s markets...
read moreBlog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
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