Are You Really My Friend if We Just Chat Online?
I am a networking junkie. I love being in a room with people I don’t know, hoping to start interesting conversations, build relationships and maybe even get business referrals. But I have noticed that I don’t spend much time networking face-to-face anymore. I am still meeting and talking to people and having conversations about business. I am just doing it online. I am not the only person experiencing this transition. It is just the state of business interactions in 2012. When I am challenged by others who don’t think you can’t build “real” relationships...
read moreInternet Marketing by the Numbers
Anyone who knows me well, knows I am a numbers person. Despite the fluffy marketing exterior, I am at my core, an ROI add up the numbers kind of person. I love graphs and charts which turn numbers into pictures. And I believe if you “listen” numbers will tell you stories. So what stories are the numbers telling us about how small business owners are using social media? A study by Network Solutions and the University of Maryland’s Smith School of Business found many of the same trends we saw in our own study last spring. Small business owners are expanding their...
read moreMix Up Some Social Media Stew
Social Media Training for Small Business Owners Social media is a necessary part of any small business marketing plan, and choosing the correct tools and using them effectively are keys to its success. Lorraine Ball and Allison Carter take you through these new communication avenues, and provide tips on how to apply them to your social media strategy. Admission to this class is free, but seating is limited, so register below! Social Media Stew March 29 3:30- 5:00pm Sandler Training Trustpoint 6666 E. 75th Street, Indianapolis Name: Email: Powered By: This...
read moreSpring Seminar: Random Strangers to Raving Fans
Small Business Sales and Marketing Seminar Now that the new year is up and running, it is a great time to hone those sales and marketing skills. We are offering a class this spring designed to help you better understand your customers and use your website to cultivate relationships with them. Team taught by our own Lorraine Ball, and Matt Nettleton, a sales coach at Sandler Training Trustpointe, you will learn the lifetime value of a customer, communication strategies for the customer lifecycle, and how your marketing and sales work together to drive your bottom line. Admission is free,...
read moreSocial Media and Ice Cream
What is social media? On a regular basis I am asked this question, and as well as I know the answer, I often struggle to find the right words to explain it to a novice, because I am too close to it every day. I love this video by Common Craft. It does a great job of explaining how social media works in language the novice can be comfortable with. ————————————————- Social Media Survey Part Two: How do You Use Facebook? We are conducting a follow up to our first social media survey, and...
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