Talking about Social Media
This week, I will be in Seattle on Tuesday and Columbus, Ohio on Friday talking with business owners and recruiting professionals about social media. While the general themes will be the same, there will be some distinct differences in my presentations. In Seattle, I will be talking with HVAC contractors. For this group, I am going to focus on Facebook as a means of driving traffic to their primary website. Strategies for them include short videos of technicians introducing themselves, and interviews with customers. For the contractors who focus on remodeling, I am going to also encourage...
read moreBlog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
read moreUse FAQs as Blog Post Starters
Stumped for blog content? Think about the questions your customers ask you again and again. These FAQs are a great source of blog content. Typically, companies create a page of FAQs. While this is helpful, you are missing out on the SEO benefit of this content. According to Michael Gray putting one question on a page or post works much better. He says: Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focused posts around specific keyword phrases that will rank better and...
read moreKnowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you hold dear, it’s incredibly tempting to sit...
read moreThat’s A Wrap, Week Ending January 27
Another week where if we waited an hour here in Indianapolis, the weather changed. We’ve had ice, snow and on the rare side for January, thunderstorms. Our blogs this week seem to have followed the pattern of one of our favorite interview questions…so weather you favor words, pictures or numbers, we’ve covered it in at least one of our blogs during the past week. If you’ve missed one or several, here’s a quick recap: Saturday – Faces of Roundpeg: The Boy Band Lorraine’s ode to Taylor & Jay and the way things used to be. Sunday – Make...
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