The Elusive Page One
Every small business owner who comes to Roundpeg for help with their web design project says the same thing. After the site is built, will it be on page one of Google? I hate that simple question because the answer is never simple. Google has more than 600 elements in their algorithm and they change all the time. And on top of that, your competitors also effect your position in the rankings. Every time they do something to move up, they make it harder for you to appear on page one. So how do you achieve the elusive page one ranking? First, be realistic. If you are in a very...
read moreThat’s a Wrap – Week Ending July 28th
What an amazing, crazy, busy, happy and sad week this has been. It is hard to believe how much we have packed into just one week. The big event was clearly the launch of our new website, built on the Nova Theme by Elegant Themes. It is clean, sleek, smart and feels like us. The transition went better then we expected, and we even had time for a celebration when it was all over. We also said some goodbyes this week. First to our intern Melissa who returns to school to continue working on her Masters degree. We also said goodbye to a long time client who is growing and needs things we...
read moreMore than a Few Words: Mom Bloggers
There is an huge community of educated and influential women who have chosen to stay home with their young kids. Unlike previous generations, these women are not willing to disconnect from the business world. They use social media and blogs to stay connected. I was introduced to this community through my work with Plow Digital. We were hired to build a strong social media presence for several of their children’s iPhone app ( Giggle Bear ). Along the way, I have had a chance to meet and connect with some amazing women. This group, often referred to as “mom...
read moreThat’s A Wrap, Week Ending July 22
If you’ve succumbed to the latest heat wave by retreating to the pool, beach or where ever your happy, cool place is, here’s what the Roundpeg crew has been up to: Saturday – New Website Part One: A New Theme The first step in our new design was finding a theme to freshen our site. Sunday – New Website Part Two: Brand (Font and Logo) Once the new theme was selected it was time to reevaluate the font and logo that are almost 10 years old. Monday – Social Media Is Changing but the Advice Isn’t Because your clients and potential clients are a moving target,...
read moreThat’s a Wrap, Week Ending July 15
We have been busy this week, what about you? If you haven’t had a chance to stop by, here is a list of what you missed Saturday-Bringing Unsexy Back Allison discusses the importance of not catering exclusively to “sexy companies” and instead, sharing time with everyone. Sunday- Talk To Me, Not At Me Lorraine discusses how consumer brands should be using media outlets like Facebook and Twitter. Monday- Shopping for Small Business Marketing Guest blogger Mary Beiver shares some tips on choosing a marketing company. Tuesday- Google Plus What? Lorraine talks about...
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