It’s Your Business! Do You Know Where the Keys Are?
Many of the web design projects we do are simply updates or redesigns of existing sites. And each time we get one of those, we start with a few basic questions: Where is your domain name registered? Where is the site hosted? What are the passwords to access and change the site? And I am frequently horrified when the client tells me they don’t know, because their “web designer” or “marketing company” has the information. The reason I am horrified is that they are at risk if something happens to that marketing company. I don’t wish anything bad to happen to any of my competitors,...
read more8 Facebook Brand Timelines You Need to See
Unless you’ve been hiding under a rock the past few weeks you probably know about the latest change to facebook. This time the change allows brand pages to switch to the timeline layout, which many of their customers and fans are already using. These timelines are the same as the personal timelines in appearance, but the new layout provides some extra benefits for brands. The ability to add milestones is important because it allows a narrative of the brand’s history to be told, and is a great way to relate to the consumer on a more personal level. Some other changes to note are the...
read morePinterest, Pinterest and More Pinterest
This seems to be the hot topic of the week. Allison and I just wrapped up our podcast on this topic a few hours ago. You can listen to the program here. We have also already sold out our 1st session of the Pinterst class on April 11 and have added a second one on April 18. If you are interested, register now, the seats go quickly. Also, I will be offering a longer version of the Pinterest program for the EAC on May 16th. With all these opportunities to learn about Pinterest, there is no excuse for you to not be “Pinning!” Event Registration Online for Roundpeg Spring...
read more1,911 Reasons to Visit Roundpeg.biz
I have been told that numbers in the title of a blog post attract attention so today, I’ve got a big one: 1,911. That is the current number of blog posts on the Roundpeg website. We should have about 300 more but an unfortunate incident with an intern last summer…ok, we’re not going there again, sorry Scott. Anyway, back to the number 1,911. You see, Google views every one of the 1,911 blog posts as an individual page. Each one is viewed as a source of credible, relevant content for small business owners looking for information about small business marketing...
read moreIt’s Not About You!
I routinely tell my clients that their marketing is not about them. It is about their customers. Brochures, web copy, email newsletters and direct mail should not be chest thumping proclamations about how great they are. These vehicles should be used to focus on things of interest to the client, even when it doesn’t directly relate to their product. I say this a lot, and unfortunately, all too often, clients ignore me. While this behavior makes a brochure boring or a networking event less than successful, it is even more damaging to your social media campaigns. Why? Because it is...
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