Pinterest: The Next Big Thing or a Waste of Time?
Everyone’s been talking about what 2012 will be “the year of” in social networking. Will it be the year of Google Plus, the year of monetization, the year of authenticity? In all likelihood, 2012 will have all sorts of interesting new networks, developments and changes to social marketing. But if I had to choose one thing to keep an eye on this year, I’d choose Pinterest. If you haven’t heard of the new darling social network of the moment, Pinterest describes itself as a visual pinboard. I like to think of it as a visual bookmarks list: it’s made up of...
read moreLinkedIn – Where Does It Fit in Your Social Media Mix
As a confirmed networking junkie, I was always looking for my next fix. When I found LinkedIn, several years ago, with it’s emphasis on career history, educational background and association membership it seemed like a great fit. It is a supercharged version of my address book, but by itself it isn’t interactive enough to feed my need to connect. I always believed the real power of LinkedIn is in the ability to see who knows who, but it wasn’t much of a conversation tool. I could introduce people or exchange an email, but it wasn’t convenient to keep logging...
read moreI’ll Take a Burger with a Side of Social Media
Restaurant Social Media Today’s guest post is from Lauren Fiedler, the Director of Promotions and Marketing for A Pots and Pans Production. In it, she talks about what’s made Scotty’s so successful leveraging social media, and shares tips on how other restaurants can follow suit. How To Build A Successful Social Network For Your Restaurant Working in the food industry gives you the ability to come in contact with a variety of people and delicious food daily. It is an ever changing industry and every consumer has a large variety of choices. What makes you stand out?...
read moreIn CRM – Relationship is Key
In a blog post a few weeks ago, Chris Brogran admitted, that despite his best intentions, he was not staying in touch with people as well as he would like. He pledged to try to make his business more human in the year to come. His comments made me think about my own business. Roundpeg has been around nine years, so it predates many of the popular social media tools. My relationship building routine, today relies heavily on social media, but has other legs as well. A CRM (Customer Relationship Management) system has been a part of my business since the beginning. Starting with a...
read moreThe End of the Beginning: Jay’s Year-End Review
Recently, I was invited by my alma mater’s placement office to attend an career connections fair. Being back on campus for the first time since graduation gave me a chance to reflect on just how far I’ve come in the last 12 months; what I had learned about myself and my industry. The event provided students with an opportunity to talk to alumni about their careers and respective industry. I enjoyed sharing my experiences with students who were where I was just a year ago. The most surprising thing about the experience was how easy it was for me to answer most of the questions...
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