I had a chance to sit down with Michael Reynolds, owner of Spin Web recently.  We talked about how small business owners can use Twitter as part of their overall marketing strategy.

Michael suggests small business owners should make Twitter part of their overall networking plan, using it to extend relationships created at live, off-line events.

A valuable search tool, he uses it to look for business opportunities and keep up with news and events.   The “real time” nature of Twitter, he suggests makes it a more productive search tool then Google in certain situations.

In response to complaints that there is no time for Twitter, Michael says just like any other investment if it is “worth it to you, you make time for it.”

To hear the conversation simply click the link below.  [display_podcast]

Want to learn more about Twitter for business?  Check out Michael’s seminar for Rainmaker University  But hurry, there are just a few seats left!

 And if you don’t have time for the seminar, or want even more, check out the new book by Indy’s own Kyle Lacy