Everyone Loves a Good Story

I have always loved a good story. Whether I am telling it or listening to a great story teller, a story told well engages the audience. In this article, Stew Friedman explains why now more then ever a 2 – minute story is an effective way to grab an audience’s attention and drive home important points. He says: A good leadership story has the power to engage hearts and minds. It has these six crucial elements: Draws on your real past and lessons you’ve learned from it. Resonates emotionally with your audience because it’s relevant to them. Inspires your audience...