It is About Them
Have you ever been in a conversation with someone who only talks about themselves? I have, at more networking events then I care to remember. While I stand there politely for a few minutes asking the appropriate questions, I find myself getting annoyed when they show no interest in me as anything other then a potential customer. I have learned to gracefully end the conversation and walk away. The same behavior carries over when I am watching television, reading a magazine, looking at email or direct mail. If the advertiser doesn’t make it immediately oblivious they care about me (my...
read moreMore than a Few Words Episode #34 Deer, Moose and Elephants
Continuing a theme I introduced a few weeks ago, today’s podcast looks at the Deer, Moose and Elephants in your business. These are your acceptable, typical and ideal clients Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business. Listen to how we are planning our elephant...
read moreDon’t Build a Camel
Someone once told me a camel was simply a horse designed by a committee. Everyone had input into the process and the result was an unattractive, surly creature that spits and bites. Built to meet specifications, the flat feet work well on the sand. Fuel efficient, it is able to store large amounts of food and water as it traverses the desert, but lets face it, a camel is not very comfortable to ride. So what does this have to do with small business? The lesson is simple, when you try to please everyone, you water down the offering so everyone is satisfied, and but no one...
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