5 Steps to Small Business Trade Show Success

Posted by on Oct 25, 2010 in Marketing | 0 comments

Today’s guest post is from Reggie Lyons, our go to trade show expert from Skyline.  In today’s post he shares some great tips for anyone getting ready for fall and spring trade shows Face to face marketing is more important now that it has ever been in building your small business. One of the most effective ways to get in front of prospective clients is by exhibiting at trade shows. This gives you as a small business owner the opportunity to give your brand a face. Here are five critical steps to your trade show success! 1) Determine Your Budget: Consider not only the cost to...

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Episode 20: More Trade Show Tips – What to Wear!

Posted by on Feb 8, 2010 in Marketing | 0 comments

As a woman, I love clothes! And that is exactly what Shawn Quick-Raflik, of Fine Promotions and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type of branded apparel looks professional, and makes a memorable statement in your trade show booth. This often overlooked element is the final part of your preparation for the show.  Finding clothes which look good on everyone from the smallest woman to the largest man is often a challenge.  Be sure to leave enough time to find something which everyone will feel good wearing.  Why?  Because when...

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Episode 13 – Trade Show Tips from Shawn Quick-Raflik

Posted by on Dec 29, 2009 in Marketing, Video/Audio | 0 comments

In the last few weeks, I have written several blog posts on the topic of trade show planning.  With the season for home shows and trade shows just around the corner, I have gotten feedback from readers who want more content on the topic. Shawn Quick-Raflik, of Fine Promotions agreed to drop by and share some of her expertise on the topic.  One thing Shawn recommend is companies thinking about “out of the box” or memorable items. To hear  more about Shawn’s suggestions click...

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A Four Part Process for Trade Show Success

Posted by on Dec 22, 2009 in Marketing | 0 comments

January and February are traditional home show and trade show months.  If you are planing on attending one of these events this spring make sure you do more than just show up. For a small business, the investment in attending a tradeshow is significant.   Make sure you get your money’s worth buy keeping these four things in mind. Pre-show planning and promotion – Let people know you will be at the event. Contact customers, prospects and vendors and ask them to drop by your booth.  Ask conference organizers for a list of attendees.  These lists are often available before...

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Thinking About Trade Show Season? Think Smart!

Posted by on Dec 15, 2009 in Marketing | 2 comments

Are you considering participating in a trade show, home show or business showcase this year? If so, here are a few tips which will help you make the most of your investment! Start with Measurable Objectives Before you reserve your space, and write the check be sure you know what you want to accomplish. Have specific objectives in mind, and measure the results! For example: Number of people who came to booth Number of leads Sales within a specific period of time after the event Investment per lead Pick the Right Show and the Right Location at the show As you compare trade show opportunities...

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