Knowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you hold dear, it’s incredibly tempting to sit...
read moreI’d Rather Be Fat…
It doesn’t matter what you say about me as long as you spell my name right. That was the long held belief of many advertising and PR pros. It assumed people don’t remember the details, just your name. I saw this in practice 11 years ago when I was at Conseco. As we slid into bankruptcy, there were countless news articles describing the mismanagement of the company in great detail. While our agents noticed, consumers seemed to be oblivious. They just heard the name over and over again and remembered us. The Shane Company has the most annoying but recognizable commercials....
read moreWho are You in 140 Characters or Less?
Twitter bios are an interesting view into what is really important to someone. In 140 characters or less you have a chance to tell people who you are, what kind of information you share, and who you want meet. Complete strangers read your bio and decide whether they do or don’t want to follow you. So what do you say? Who are you? While I had a pretty clear handle on @roundpeg’s bio – Passionate about small business marketing, social media and building a vibrant local economy I wasn’t sure how I wanted to describe @LorraineBall. I spent some time checking...
read moreOne More Network, One More Measure
Twitter has Klout, Facebook has insights, and G+ now has Social Statistics. Google+ Statistics track the top 100 users and the most popular posts on Google+. It also gives you your relative position in the Google+ universe. As of this writing I am around 18,948 out of the 870,000 profiles they are tracking. I am not really sure what that means, but they do offer a nice little badge I can put on this post to proudly proclaim my status. I don’t really need another measure and I am not interested in the top users. They tend to be celebrities who aren’t really all that...
read moreIt’s OK to Specialize in Social Media
Facebook. Twitter. LinkedIn. YouTube. Google+. StumbleUpon. Digg. These are some of the most popular social networks today, and many social media experts will tell clients that they need to be on all of them. Right away. Right now. No excuses, get on all those networks today. You can’t miss out on the SEO, SEM, client conversation benefits. Maybe that’s true for huge corporations, but when you’re dealing with a small business owner stretched to the max, that list just sounds exhausting. It sounds like another impossible wishlist to add to an already groaning list of things...
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