Finding Time for Social Media
By Brittany Wright Our day-to-day lives can be an crazy mess of meetings, appointments, friends, family, work, school, etc. If you have a personal Facebook account, sometimes even responding to messages can feel like a task so keeping up with everyone else’s lives? You think, yeah right! Add business-related networking tools into the mix and it can seem completely overwhelming. So what’s the best way to approach your professional social media accounts in regard to time spent? That can be a tricky question…but we’ll give you our best, educated answer. The time needed...
read moreWould You Jump Off the Roof for Social Media?
I can still hear my mother, if everyone else jumps off the roof, would you jump too? Of course not I would say. But as I think about it now, doesn’t it depend on why everyone else is jumping? Every day we talk to small business owners about social media. Everyone is doing it and they want to know if they should too. While I think there is a place for social media in the marketing mix of almost every small business, I do think you should take time to evaluate if it really fits your business model. Heidi Cohen came up with a really good list of questions you should ask as you...
read moreMTFW: Beer Marketing
As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged. Many beer drinkers are no longer willing to consider their beverages or their brew a commodity. Join us as we talk with Mike Thilman, a district manager for world class beverages as he addresses how his company competes in the craft beer market. In addition to Mike, we will be joined on the show by Hazel Walker, founder of Lipstick on the Rim, a beer appreciation group created by women for women who has some very specific opinions about the mistakes beer marketers are making. ...
read moreMTFW: Do You Have Klout
Love it or hate it, Klout is one of the most widespread measures of on line influence. Reaching beyond just how many followers it looks at how often people engage you in conversations and share your content. It evaluates not just the volume of conversation, but the level of conversations you have with people who are influential. It is quite common among members of the Indianapolis social media community to compare Klout scores and tactics to improve them. Why? People with high Klout scores are sought after by advertisers, given free perks ( Klout rewards) to describe their interactions...
read moreThat’s a Wrap, Week Ending July 15
We have been busy this week, what about you? If you haven’t had a chance to stop by, here is a list of what you missed Saturday-Bringing Unsexy Back Allison discusses the importance of not catering exclusively to “sexy companies” and instead, sharing time with everyone. Sunday- Talk To Me, Not At Me Lorraine discusses how consumer brands should be using media outlets like Facebook and Twitter. Monday- Shopping for Small Business Marketing Guest blogger Mary Beiver shares some tips on choosing a marketing company. Tuesday- Google Plus What? Lorraine talks about...
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