You and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read moreThree Video Tips From Rocky Walls
On a regular basis I reach out on twitter and invite friends and followers to write guest posts for our blog. The results have been great, as each writer brings a different perspective, experience and tone to our blog. I usually keep the specifications fairly broad, 250 – 300 words on a topic relevant to small business owners. In return I have hosted posts about business etiquette, recruiting, email, time management and SEO. However, today’s post by Rocky Walls of 12 Stars Media is definitely an original. When I asked him for a post about video tips I should have...
read moreLunch and Learn with PinpointMultimedia
My good friend Dave Anderson has asked me to be part of his Lunch and Learn program next week. The topic is social media, and I will be sharing the panel with some of my favorite local social media experts; Colin Clark, Dave Anderson and Michael Reynolds. The event will be from 11:30 – 1:00 on December 2nd, at the Fox and Hound on 82nd Street in the Castleton Area. There is no cost to attend the informal event, but RSVP’s are requested since space is limited. Hope to see you there, for what is sure to be a lively...
read moreInternet Marketing Trend – Video Marketing
Tom Now, writing for StartUp Nation kicked off the year with a list of what he considered to be the 20 hottest Internet Marketing Trends for 2009. Over the last few months I have taken a look at many of these trends and how we or our clients are using them as part of a comprehensive marketing strategy. Now almost four months into the year, I thought it would be interesting to take a closer look at Video Marketing. In describing this trend, Tom Now says: Many studies show that adding videos to a website increases traffic and time-on-site. Look for a major increase in online videos in 2009. If...
read moreCinderella, Magic Wands and Small Business
When I was a little girl, Cinderella was my favorite story. But unlike most of my friends, I didn’t want to be Cinderella. I wasn’t looking for a handsome prince to rescue me. Instead, I thought the fairy godmother had the coolest gig. With the wave of her wand she could make magic happen. I wanted to be her! And in a way, maybe I am. Today, I work with business owners, and make magic happen. My magic wand is my keypad, telephone and address book. But the truth is, just like in the story of Cinderella, the real magic didn’t come from the wand… Check...
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