Lunch and Learn with PinpointMultimedia
My good friend Dave Anderson has asked me to be part of his Lunch and Learn program next week. The topic is social media, and I will be sharing the panel with some of my favorite local social media experts; Colin Clark, Dave Anderson and Michael Reynolds.
The event will be from 11:30 – 1:00 on December 2nd, at the Fox and Hound on 82nd Street in the Castleton Area. There is no cost to attend the informal event, but RSVP’s are requested since space is limited.
Hope to see you there, for what is sure to be a lively conversation!
Internet Marketing Trend – Video Marketing
Tom Now, writing for StartUp Nation kicked off the year with a list of what he considered to be the 20 hottest Internet Marketing Trends for 2009. Over the last few months I have taken a look at many of these trends and how we or our clients are using them as part of a comprehensive marketing strategy.
Now almost four months into the year, I thought it would be interesting to take a closer look at Video Marketing.
In describing this trend, Tom Now says:
Many studies show that adding videos to a website increases traffic and time-on-site. Look for a major increase in online videos in 2009. If your website does not yet have any videos, look to add them this year, but be sure that they are relevant and useful to your target audience. Look for interactive video technology in 2009, through which users can click on elements within the videos to be taken to associated content, microsites and shopping carts.
I have had video as part of my website since I launched the redesign 
a year ago. I get many positive comments from visitors who seem to enjoy my greeting on the home page and as I look at the statistics, my videos are viewed on a fairly regular basis. For me, the video is a valuable part of the site, giving clients a chance to get to know before we actually meet.
Here are just a few of my favorites:
- Cinderella, Magic Wands and Small Business
- Past Failure is No Indicator or Future Success
- Go for the Gold!
Cinderella, Magic Wands and Small Business
When I was a little girl, Cinderella was my favorite story. But unlike most of my friends, I didn’t want to be Cinderella. I wasn’t looking for a handsome prince to rescue me. Instead, I thought the fairy godmother had the coolest gig. With the wave of her wand she could make magic happen. I wanted to be her! And in a way, maybe I am. Today, I work with business owners, and make magic happen. My magic wand is my keypad, telephone and address book.
But the truth is, just like in the story of Cinderella, the real magic didn’t come from the wand… Check out my video to see how you can create your own magic.
Past Failure is No Indicator of Future Success
A few days ago I posted a Nike commercial with Michael Jordon talking about success and failure, and it reminded me of a story I often tell about my son and the first time he dove off a high board. Watching him that day, I learned a valuable lesson: Running a business is like jumping off high dive. Every time you do it, it gets easier!
Networking Begins with Strategic Relationships
It is often said, that it is not what you know, but who you know that makes the difference. So Who Do You Know?
Successful business owners form a few great strategic relationships. Here’s why:
Sound Bites
What do you say when someone asks you what you do? Do you give a long winded explanation or do you have a short memorably soundbite?
If what you say takes longer then a few seconds, it is time to think again!
What Advertisers Need to Watch For
Today’s Business Note from Roundpeg
Online Video Ads: What Small Business Advertisers Need to Watch For!
In March 2008, U.S. internet users watched 11.5 billion videos! The average video user watched three hours of video online. These records make video more attractive than ever before. Read more to find out what this means for small businesses. By Jeff Porter
The Next Wave of Small Business Marketing-Video!
In this article by Ingrid Cliff, the author discusses the growing trend of adding video to things like websites, promotional DVDs and blogs.
As the price of video production has fallen, more small business owners are discovering the power of this medium to build connections with clients, share who you are and what you do. Written words can only go so far.
Read full article to discover it video marketing is a great tool for your business!
And if you need help creating your own video check out the work of PinpointAV, Associated Images, and VisualBlaze.
These are the companies responsible for all the video on www.Roundpeg.biz
Top Tips to Marketing your Product Using Video
In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving. What can be complicated and leave us open to costly errors is the way we go about marketing our videos. Read article by Andrew Paxton for tips to make your video a hit!
Need more help, talk to Dave Anderson at Pinpoint AV
Go for the Gold!
The difference between success or failure in business often boils down to how well you use resources and with whom you surround yourself!
