Social Media Strategy and Budget
Many companies talk about the benefits of social media, but few are making significant investments in social media programs. More than 60% of the companies in our survey indicated social media represents between 0 – 5% of their total marketing budget. This is fairly consistent regardless of company size. Most of the companies we surveyed indicated they use social media to promote their business, but few seem to have a specific or consistent approach to the process. Just like any other marketing endeavor, without a clear strategy which is focused on achieving specific goals, the activities...
read moreYou and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read moreMore than a Few Words: YouTube and Small Business
Research shows YouTube is now the number two search engine after Google, particularly for the under thirty crowd who are in increasingly turning to YouTube over Google as their searching needs. But what do YouTube and marketing have to do with each other? Next Wednesday ( July 6th) we will be talking to special guest Rocky Walls of 12 star media about how small businesses can effectively leverage this resource to enhance their marketing and PR strategies. Do you have any comments, questions, or tips about YouTube? Post it here, send it to one of us on Twitter or Facebook, or call in during...
read moreSocial Media at Any Age
If you missed Allison and I last week at the Indianapolis Social Media club here is your chance to enjoy a lighthearted look at age bias in social media. Appropriately named, Social Media at 25 and 50, we talked about the misconceptions people have about each of us, and our ability to take on the challenges of social media. Young professionals often have trouble demonstrating they understand the business applications of the tool, while folks in the over fifty crowd may struggle to prove they can manage the technology. Alison and I enjoyed poking fun at each other, and these bias that...
read moreMeet Scott Pfeiffer
Hello, my name is Scott Pfeiffer. I will be a sophomore at Bradley University which is located in Peoria, Illinois. I am majoring in Interactive Media with a minor in graphic design. For those of you who don’t know, Interactive Media is the creation of graphics, video, audio, text and animation for usage on websites. This appeals to me because it allows me to be creative. A minor in Graphic Design will assist my creativity and enhance skills related to designing. While my school work keeps me busy, I can usually find some free time to participate in activities that I love...
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