Walt Goshert of the Marketing Caddy has become one of my favorite blogs.  I routinely find information and ideas about marketing for small business, worth sharing.

In this post he talks about the importance of creating a viral marketing strategy.  He offers six rules, which feel a lot like Seth Godin, and explanation on how to apply those rules:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources

Read full article

If this interests you and you want to learn more – Read the Idea Virus by Seth Godin

Viral Marketing is about creatively impacting customers and works very well if done correctly. People share information to one another in a variety of ways, and in most cases trust what friends tell us about news and new products verses an advertisement. Learn about the buzz in the article by Diane Aull linked below.

Viral Marketing Workshop Article