Small Business Tip: You Don't Have to Be the Prettiest Girl in the Room

I recently started reading Jim Connolly’s blog. A solid marketing professional, I enjoy his practical advice .  In a recent post he wrote about Equality and Attraction.   Focused on internet marketing, he said: You attract sales, leads and referrals by being attractive.  In the online world, this means making your site or blog as valuable to your ideal profile of client / customer as possible.  You do this by focusing on delivering quality and quantity. When it comes to attraction on or off-line, what makes someone attractive? Go to a party and look around the room interesting,...