Is Your Website About You or Your Customer?
Ego. It’s the enemy of almost any marketing endeavor. You think you’re pretty awesome and you want to share that news with the world. Obviously, customers only need to understand an inkling of your vast awesomeness and they’ll throw their money at you. So make your website as focused on you as possible: your awards, your process, your history, sit back and watch the dollars roll in. Wrong. No one actually cares about you–they care about their problem and how it can be fixed. They don’t care how you won Indiana’s Most Innovative Whatever, or that you were...
read moreGreat Web Copy Begins with a Word
Everyone wants the key to success. The one right way to do something. Unfortunately when it comes to web design, like many other marketing strategies, there is no one right answer. Especially when you are working to please multiple audiences. One of the great challenges of web design is creating a site which serves the needs of the search engines and the real people who visit your site, and hopefully buy something along the way. How do you find a balance between the needs of these two very different audiences? Your task is to develop content which is interesting and eye catching to...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
