That’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday – What’s In a Theme? Peter explains (to...
read moreYour New Truck Is A Website
It used to be that you were known by your vehicle. Service contractors and industrial companies like Lauck Manufacturing use trucks and vans to transport materials and workmen. The truck holds your logo, your phone number and your reputation. However, today’s market demands something more. Consumers use the Internet like a phonebook. A common search to find Indianapolis area mechanics might be “mechanic Indianapolis”. People are only looking at the first three or four results from that search to find the mechanic they’re going to call. Signage on fleet vehicles is...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their site with the power of this engine. A theme is...
read moreTaking Stock of Your Image
Here at Roundpeg, we have an interesting way of interviewing potential employees. Along with the usual “boring interview questions” we also ask a series of our own random “fun questions” which have no right or wrong answer. One of these questions requires the person to choose between words, pictures and numbers. We get very few people who choose numbers (Lorraine is still waiting to find a soul mate), some who choose words, but the vast majority choose pictures. People like to visualize things because often words can’t do justice to the product, idea, scenario etc. This is...
read moreMake Pictures Part of your Web Design Strategy
Lately, I have been seeing a lot of bloggers adding images to their posts. And if you are paying attention, you have probably noticed many more pictures on our blog too. Why? There are several very good reasons to add pictures to your blog and web design strategy: Google and other search engines are doing a much better job of indexing images. The picture gives you one more hook for search. Pictures attract the eye. As people scan your blog archive, they are drawn to the posts with an image. Images can reinforce or expand the ideas presented in the blog post. The trick is to pick the...
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