Show A Little Leg
Here at Roundpeg, we have done quite a few web audits lately. In the process of evaluating a companies web design, we tear the website to shreds, breaking it down to its component parts and looking at every aspect with a critical eye. Copy, layout, user experience, architecture and navigation, we look at everything. Lately, we’ve been seeing a consistent, recurring problem with homepages: showing too much skin. These websites are trying to cram every service and every product they offer onto the homepage. Someone once told them how important it is to have calls to action on the...
read moreWhat Happens When You Bring Your Date Home
Participating in social media communities is like hanging out at a singles club. The metaphor is not as strange as you think. In both places you strike up a few conversations, maybe exchange phone numbers or other contact information with a few people. Ultimately, your goal is to bring someone home. In the world of the Internet, home is your website. It should be an interesting place where you can have a more intimate and in-depth conversation then on social media. So, are you ready for company? Just like your bachelor pad, if you want to impress your date be sure the place is...
read moreCan’t Touch This Website
Roundpeg is proud to present a brand new website for Martin Insurance Group. This was a special one for me. For the first time, I modified almost everything about the WordPress theme. Like gutting and renovating a home, I left the fundamental structure alone, but took out all the old design elements and reworked them to create a wholly original look. The website redesign project began with basic direction from the client. They wanted to look good on tablets and mobile devices and they wanted the website to reflect the company’s earnest, personal approach to customer service. We looked...
read moreIt’s Your Business! Do You Know Where the Keys Are?
Many of the web design projects we do are simply updates or redesigns of existing sites. And each time we get one of those, we start with a few basic questions: Where is your domain name registered? Where is the site hosted? What are the passwords to access and change the site? And I am frequently horrified when the client tells me they don’t know, because their “web designer” or “marketing company” has the information. The reason I am horrified is that they are at risk if something happens to that marketing company. I don’t wish anything bad to happen to any of my competitors,...
read moreApril Press Refresh: Design Trends
Some elements of good design are timeless: clean lines, white space and good typography to name a few. But there are other aspects of design that are constantly changing, like colors, shapes and types of buttons, the size of your logo and other minor details that can leave your website feeling dated. But don’t despair! Sometimes a few tweaks are all that’s needed to bring your website up to speed. All Roundpeg web design clients are welcome to join us for our free Press Refresh seminar. This month, we’ll be talking about how to give your website a mini face lift to bring it...
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