Substance > Style
Look, I get it. You want to look cool. But looking cool means nothing if no one finds you in the first place. As an Indianapolis web design firm, as we work with clients, we usually get the same wishlist. Our clients want websites which: Look cool Look fresh Look up-to-date While we agree it’s important to build sites with the fresh, clean, cool look our client desires, in the long run it is the words and content the site’s pages hold which will be far more valuable in the long run. As the web has grown, search engines (which can make or break a site’s visibility) have...
read moreClass Is In Session
There is no such thing as bad student…only bad teacher. -Mr. Miyagi As I was trudging through 16 years of school, I never thought I’d be the one teaching. As an Indianapolis web design firm, we choose to provide training for all of our clients. We like small business owners to feel empowered to manage their websites to support their business objectives. Training is a standard part of every web design project. So as we are wrapping up the design phase, I always set a side a few hours for training on how WordPress. I’ve taught clients of all ages and skill levels. Working...
read moreKeeping You Safe…From Bad Web Design
Working with a range of industries can sometimes provide unique challenges. A web design which works well for a dentist may be completely useless for a client trying to sell candles. Types of images, navigation styles and plugins will vary dramatically with the industry and customer objectives. Workplace Safety, an industrial risk management firm based in Indianapolis, came to us for an update of their website. In a complex and technical field they challenged us to present an incredible amount of information in a logical, organized fashion. They wanted a site which catered to engineers...
read moreRoundpeg Refresh 2011…Dream Team Effort
When I was a Roundpeg intern in the summer of 2009, I oversaw our website redesign. Over the last two years, it’s been a point of pride for me to point to the site and say “I did this.” However, in the last two years web design has undergone quite a shift. While our site is still functional, it’s no longer ”cutting edge”, and quite honestly it seems a bit dowdy in comparison to many of our competitors. As a web design company, we need to be ahead of the curve, not behind it. We are all about reinvention, and today we launched our new, redesigned...
read moreWhy Should You Care? Because They Do
Recently, a coworker told me a story about how a potential client actually made the following statement: Honestly, it’s not like people have any emotional connection to the brands they buy. Why should I care about this? Really? Think about the brands you buy. What device do you listen to music on? What kind of shoes do you wear? What kind of car do you drive? In this society, we’re all brand ambassadors. And the most highly regarded brands are the ones who value the emotional connection they foster with customers. The goal of any business is to turn random strangers into raging...
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