A Tale of Two Websites
We recently had an interesting challenge: to design “sister sites” for two related but separate companies: Polaris Property Management and a blog for Polaris Real Estate. For Polaris Property Management, it was a redesign of their existing site, but the blog is meant to compliment danbaldini.com, the existing site for Polaris Real Estate. At first glance, the pages don’t look so different. They share a similar simple style, and clean style, along with Taylor’s great banner artwork. However, the content and function of the sites are very different. The Polaris Manage...
read morePaul Poteet’s Gotta Eat Redesign
Over the past few weeks, the entire Roundpeg team has been working on a redesign of the website for “Paul Poteet’s Gotta Eat.” As most people know, Paul is a popular and well-known public figure here in Indiana, so much so that he’s known unofficially as “Indiana’s weatherman.” The redesign was fun and challenging as we worked toward a finished project which would effectively display all of the content in a manner which did not overwhelm the visitor. Finding the right theme was the toughest part of the redesign. There were so many elements, and...
read morePaul Poteet’s Gotta Eat Redesign
Over the past few weeks, the entire Roundpeg team has been working on a redesign of the website for “Paul Poteet’s Gotta Eat.” As most people know, Paul is a popular and well-known public figure here in Indiana, so much so that he’s known unofficially as “Indiana’s weatherman.” The redesign was fun and challenging as we worked toward a finished project which would effectively display all of the content in a manner which did not overwhelm the visitor. Finding the right theme was the toughest part of the redesign. There were so many elements, and...
read moreSome Things Change, and Some Things Don’t
I am working a presentation for a group of HVAC distributors in New Orleans in April. Having spent 11 years in the industry, I feel comfortable talking about how to apply what I know about marketing to their challenges. But I have been away for a few years, and thought it would be helpful to see what others have been writing and discussing. What I found is that although it seems things are moving very quickly, much of what I am telling my small business clients today, others have been saving for quite awhile. For example: In 2003 David Squires wrote n article for the ACH&R News...
read moreSome Things Change, and Some Things Don’t
At Roundpeg, I am working a presentation for a group of HVAC distributors in New Orleans in April. Having spent 11 years in the industry, I feel comfortable talking about how to apply what I know about marketing to their challenges. But I have been away for a few years, and thought it would be helpful to see what others have been writing and discussing. What I found is that although it seems things are moving very quickly, much of what I am telling my small business clients today, others have been saving for quite awhile. For example: In 2003 David Squires wrote n article for the...
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