More than a Few Words Episode #34 Deer, Moose and Elephants
Continuing a theme I introduced a few weeks ago, today’s podcast looks at the Deer, Moose and Elephants in your business. These are your acceptable, typical and ideal clients Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business. Listen to how we are planning our elephant...
read moreMore than a Few Words Episode #33: Influence
In the mad rush to social media, everyone is trying to add as many fans as they possibly can. Like newspapers and radio, small business owners mistakenly assume, if they have lots of fans ( readers or listeners) their message is being received. In the world of social media, true influence is measure not by how , but how good your connections really are. This week, I talk about one tool you can use to measure your true Influence! Listen to this...
read more#32 Squirrels and Whales
Not all customers are equal. One of the keys to a successful business is identifying which are the best fit for your business. In this week’s podcast I talk about squirrels ( companies which are too small) and whales (companies which are too big) Thanks to Matt Nettleton of Trustpointe, for his inspiration for this image! Powered by...
read moreBack to School with Roundpeg Radio
The temperatures and the leaves are starting to fall, as the kids return to school, so back to school songs are in the air. Or are they? You decide this week as we look for your suggestions of Autumn and back to school songs. We’ll start off at 10 am with Van Halen’s Hot for Teacher and Pink Floyd Another Brick in the Wall, to get the day going, but the rest of the day is up to you. As always we will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio. NOTE: The widget takes a minute to load, and you’ll have to...
read moreAll Things Marketing – SEO Strategies
As a member of the panel discussion at the All Things Marketing Conference last spring, I talked about the two types of creatures who visit your website; humans and search engines. Here is an excerpt from the...
read moreEpisode 30: Social Media and Customer Service
it has been awhile since I recorded a podcast episode of More than a Few Words, but things have started to settle down in the office, I bought a new portable recording device, a new computer, and I have time to start working on weekly podcast again. Today’s topic: Customer Service and Social Media. I don’t think good companies are changing their service levels, but I think they are using new tools to improve their response times. … and companies who are not as good as they should be are discovering that consumers have power! To listen to the podcast click here....
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