That’s A Wrap, Week Ending Dec. 16
We took a morning off this week. No, we weren’t sleeping in or getting in extra shopping time, we spent the morning in a strategic planning session for 2012. Should be interesting to see how next year develops but in the meantime, we are BUSY! December is often the time when the work load slows and we spend time “housekeeping”. How is your December stacking up? If you’ve been busy with business (or shopping) check out what you may have missed: Saturday – Faces of Roundpeg: Joel Russell Took a Chance on Me Business plans are no longer a big part of what we do at...
read moreMTFW: Getting Started with SEO
Today, search engine optimization is a critical part of marketing. If you can’t get found on the Internet, you’re losing out on valuable chances to find customers. We were joined by Jenn Lisak of DK New Media, a local firm that specializes in new media, search engine optimization and digital marketing. We discussed how to can get started with SEO and start getting found on search engines. Podcast Powered By Podbean About our guest: Jenn Lisak is a Marketing Consultant & Client Advocate for DK New Media, where her main responsibilities include...
read moreMTFW: Identity Crisis
As some of you may know, we’ve been having a bit of an identity crisis here at Roundpeg. For years, Lorraine used the @roundpeg Twitter account as both her personal account as well as the company account. But as the company grew and evolved, that situation became more and more difficult for Lorraine and the rest of the Roundpeg team. A few months ago, Lorraine finally made a clean break and divided her persona into two distinct parts: @roundpeg and @lorraineball. We talked about why we made this decision and how other small business owners or solopreneurs can deal with the issue of...
read moreMTFW: Finding a Way Out
Starting a business is filled with challenges. Even once you have your business up and running, the challenges don’t stop. For example, finding a way to get out of your business when you are ready to retire. There are several choices: selling the business, transferring it to employee or children, or simply shutting it down. This week we spoke with business transition expert Chris McEvoy about things you can do now to smooth they way for your exit down the road. Surprisingly, many of Chris’ comments were about things companies should do in the very earliest stages of their...
read moreBlog Fuel with Social Media Examiner
At last week’s Innovation Summit, Michael Stelzner, Executive Editor of Social Media Examiner kicked off the program by sharing his simple, sensible strategies to grow your blog and social media presence. As I listened and wrote feverishly, I was pleased that many of his suggestions we had already put into action at Roundpeg. But there were others I had never thought of, but am looking forward to trying out. He suggested: Your blog should contain a drop of marketing for every gallon of content. He recognized that you need to “sell” from time to time, but you...
read moreMTFW: The Startup Experience
Startup Weekend is a global movement which brings together aspiring entrepreneurs to share ideas, form teams and most importantly, launch startups. Imagine taking an idea and turning it into a viable company within 54 hours. It can happen! Tune in to this weeks program as we talk with local organizers Jim Bartek and Denver Hutt. Do you have any comments or questions about The Startup Experience? Post it here, send it to one of us on Twitter or Facebook, or call in during the show at (805) 285 -9865. Remember to use the hashtag #MTFW on Twitter, so we can find your comments during the...
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