Camping Season Kicking into High Gear with New Websites
Spring is in the air, and with it, everyone’s thoughts turn to enjoying the warm weather months outdoors. So it’s really no surprise that we’ve been helping several campgrounds around the country get their sites in shape for the summer season. We redesigned the sites for Beaver Hollow Campground in New Hampshire, and Whispering Pines Campground in Rhode Island. For both of campsites, we focused on streamlining the design so information was easy for prospective campers to find. We created a wider format, which moved more of the content above the fold, with links to the...
read moreDesign Your Website for People, Search Engines and iPhones
As I talk to small business owners about their websites, I routinely remind them they must create web pages for two types of visitors; live human beings and search engines spiders. Live human beings like pages which load quickly, pretty pictures, the occasional flash image and simple navigation to find what they want. In contrast, the spiders don’t care about the pictures, the flash, or even the navigation. The spiders focus on the content; key words, phases, page titles and tags. Serving these two masters is challenging enough, but now we have a third, important audience to...
read moreLeading Questions, Part 1 – Who Should Be an Entrepreneur
Recently, I had a chance to sit down with IBJ reporter Mason King for their Leading Questions video series. In this first video, I chat about the biggest mistakes entrepreneurs make, and who should (and who shouldn’t!) start their own business. Check out the video below: Ready to be a business owner or take your business to the next level? Join me for a FREE overview of business planning – How to Avoid the Ten Planning Mistakes Business Owners Make. In this lively ninety minute workshop, participants will learn the elements of a good business plan, as well as tips and...
read moreIs Your Website Talking to the Right People?
Yesterday, I wrote a blog post about the questions you should answer for yourself as you create a new website for your small business. Interestingly, Chris Brogan published a post the same day, with his own list of questions. In his list, Chris focused exclusively on the questions your target customer should ask about your site. Who do you want me to be? How will I know that I belong? What do you want to show/tell me? What do you want me to do? How will we keep this relationship going? How shall I talk of you to my friends? He suggests the answers to these questions guide your...
read moreStart Web Development with a Few Questions
Whether you are redesigning an existing site or building a new one, before you get started, take the time to answer the following questions. The result will be a blue print for a website which is an integral part of your overall marketing strategy. Your answers will guide copy-writing and image selection. They will also drive the strategies for traffic building, navigation and most important – conversion. 1. What is the main objective of your site? Credibility? Inquiries? Sales? 2. Who is your target audience? Prospects? Customers? Strategic Partners? 3. How will you drive traffic to the...
read moreThe Future is in the Stars
We had a chance to apply our web development skills to a really fun project. We had a chance to create a website for a youth program; The Future All Stars. Unlike many of the “business” websites we create, this one features bright colors, and much more “fun” feel. The program organizer James Webster is passionate about a creating a program where children can relax, enjoy themselves, and have fun! The program provides a safe, family-friendly environment filled with fun sports-related activities. Since the website is based around an event, it was important...
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