That’s A Wrap, Week Ending February 3rd
The Roundpeg crew enjoyed a team building trip to the Super Bowl festivities last Friday. Have you had a chance to check out the fun? Although it’s easy to get distracted this week we continue to publish at least one blog post daily. If you’ve been visiting Super Bowl Village on a daily basis you may have missed out. Now’s your chance to catch up. Saturday - Faces of Roundpeg: New Characters – Jenna and Peter We are a bit more polished, more professional and more grown up thanks to our newest cast members. Sunday – What’s In a Theme? Peter explains (to...
read moreYour New Truck Is A Website
It used to be that you were known by your vehicle. Service contractors and industrial companies like Lauck Manufacturing use trucks and vans to transport materials and workmen. The truck holds your logo, your phone number and your reputation. However, today’s market demands something more. Consumers use the Internet like a phonebook. A common search to find Indianapolis area mechanics might be “mechanic Indianapolis”. People are only looking at the first three or four results from that search to find the mechanic they’re going to call. Signage on fleet vehicles is...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their site with the power of this engine. A theme is...
read moreMake Pictures Part of your Web Design Strategy
Lately, I have been seeing a lot of bloggers adding images to their posts. And if you are paying attention, you have probably noticed many more pictures on our blog too. Why? There are several very good reasons to add pictures to your blog and web design strategy: Google and other search engines are doing a much better job of indexing images. The picture gives you one more hook for search. Pictures attract the eye. As people scan your blog archive, they are drawn to the posts with an image. Images can reinforce or expand the ideas presented in the blog post. The trick is to pick the...
read moreOne Small Step for Man, One Giant Leap for Plumbers
The Greater Indianapolis Plumbing-Heating-Cooling Contractors Association (GIPHCC) wants YOU to hire a licensed plumber. They protect consumers from dubious “handyman trucks” through contractor education programs, television commercials and a brand new website that makes it easy to find licensed plumbing contractors. Based in Indianapolis, the GIPHCC’s membership is a diverse gathering of individuals and representatives of commercial firms. For their new website, they wanted to make a space for their members to sound off on industry news and communicate directly with...
read moreBreathe out the Old, Breathe in the New
For Korea Taekwondo Academy, it was time to let go of an old design. Their passion is the practice and perfection of an ancient martial art, yet the school is on the competitive edge, always innovating and expanding. The outdated style of their website did not reflect this. With their move to a sparkling new facility, KTA was ready to invigorate their website with a crisp new look and a user-friendly engine. Their previous website was built with technology and an art style long surpassed. KTA’s exciting pictures and demonstration videos were buried within difficult to navigate interior...
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